Pick a Font, I Know You: The Importance of Font in Design

  • by Nikolas Noel
  • August 20, 2022
  • 4 minutes read


When your child cries and you enter a Peek-a-Boo nursery rhyme in your search box to soothe them. You’ll see lots of thumbnails with cartoons and illustrations using fat, solid, and even colorful title fonts are written on them. It’s a lot different when you’re looking for horror content. You will find images that usually have stiff fonts with variants of grunge or splatter motifs that give a broken or bloody effect that makes them look scary.

What happens if the two types of fonts in the case above are swapped? Or what happens if you only find an image with no captions or maybe with jumbled text on it; can you notice which image shows accurately what you’re looking for? That’s how fonts play an important role in design.

What are fonts?

Source: Pinterest

Before knowing more about the importance of fonts in design. It is important to know about the font itself. The term font is often found in various word processors. Font refers to the type of letter that will be used in writing. Just like your handwriting, each font is unique and has its own functional value.

In design, there are several terms in the presentation of fonts, namely Type, Typography, Typeface, and Font. What sets it apart?

  • Type refers to a term about anything that is in the form of visible text.
  • Typography refers to the term used by designers to spice up writing using a variety of styles and looks. There is even a separate speciality for typographic design.
  • Typeface is a complete set of fonts so that each letter in the alphabet and numbers has a uniform design and features.
  • Font refers to a specific style in a typeface. For example, in the Arial typeface, you will find the Arial Black font in it.
See also  Ways to Upgrade Your Design Using Typography (Part 2)

How do fonts play an important role in design?

Fonts are not an aspect that is always included in every design. However, if you are involved in publication designs such as posters, banners, or logos, font selection is crucial. As you can see on the billboard design down here.

Source: Flickriver

What do you think? Is it comfortable to look at? The design offers food with visuals that are already quite good, but the use of rigid fonts makes it less attractive to look at. Who will read a thesis in the middle of a traffic jam anyway.

Based on the case above, you finally know that fonts play an important role as an aspect that supports the tone of your design. Choosing the right font can clarify the meaning of your design even more. Different fonts convey various emotions to the observer. Before readers ever read a word of your text, the style you chose can help them understand the core of your message. Additionally, it can give eye-catching aesthetic flavour to your designs without going excessive. The ideal fonts should be chosen and paired with just as much thought as the other elements of your design.

Here are some simple tips for implementing fonts in your design.

  • Don’t be afraid of white space; give the words room to breathe.
  • Consider text and typography in your designs as works of art.
  • Pay attention to alignment, prevent dangling words, and limit the use of center alignment.
  • Establish a visual hierarchy to direct the eye from the most important information to the least important.
  • Also ask yourself these questions about the font you want to apply: Does it suit your design needs? Is it easy to read? And most importantly; will you read it?
See also  Ways to Upgrade Your Design Using Typography (Part 1)

Then voila you got your design tone well. Good luck!


El is a chemistry teacher and graphic designer, two combinations that some people question. Still, graphic design is a skill he enjoys outside of his career as a chemistry teacher. Through the world of graphics, El finds love and relieves boredom outside of the chemical experiments that many of his students are confused about at school. He wants to continue providing the best work amidst other busyness.

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